Background
I began designing web sites while working at Middlesex University in statistical analysis and marketing research. In 1996 I developed the first comprehensive departmental site for Planning and Development. On moving to The Quality Assurance and Audit Service, I designed and developed the site to allow real-time updates throughout the University.
In the Spring of 2000 I moved to the North West for family reasons and worked for MMSC Ltd. on web development and design projects before moving to Supanet Ltd - a Top 10 UK ISP.
While at Supanet, I also worked on sites for Time, Tiny and The Computer Shop.
During 2005 I developed a spare parts online shop for Fort Vale Engineering.
From 2005 I have run my own businesses in ecommerce. I built the website for Teddy Bear Friends and am owner of this online shop that sells teddy bears and quality gifts.
In 2013 I developed and operated Bright Baby Gifts, an ecommerce shop selling quality baby gifts and products.
Since 2005 I have had first hand experience using many different advertising technologies and systems.
In 2014 I launched AdClix - offering seo consultant services in the North West together with ppc marketing campaign management services. I am Google AdWords Certified and have extensive knowledge of the Google AdWords program and Microsoft Bing Ads. I have also run training seminars on paid search advertising.
In January 2016 I took the role of Web Systems Consultant at Cardinal Newman College working on an further education student system that was developed and maintained inhouse but also licenced to other colleges.
In Summer 2017 I moved to Hit Search Limited in Liverpool - promoting ecommerce and service websites through SEO and PPC and developing CRO solutions.
Since July 2018 I have been a SEO Manager in Manchester developing strategies for major brands such as Lexus, Best Western, Expedia, Lloyds Bank Cardnet, LNER, Unilever and the Co-op. Initially at AmazeRealise the company rebranded as Kin + Carta Connect in early 2020.
Experience in Relation to Career Objectives
- CRO conversion rate optimisation - VWO, Hotjar, Google Tag Manager, Google Optimize
- SEO search engine optimisation - Screaming Frog, SEMrush, ahrefs, MozPro, DeepCrawl, GTmetrix, Google Lighthouse, Google Analytics, Google Search Console, Google My Business, Web CEO
- PPC paid search advertising - Google Ads Certified, Bing Ads / MSN AdCenter
- Developed and run Training Seminars on Paid Search Advertising
- Email marketing and affiliate marketing
- Website design and development, search engine optimisation and promotion
- Web accessibility and usability analyst
- Content editor and webmaster
- MySQL and Oracle SQL*PLUS programmer, database quality audit, report writing and training in IT
- Market research analyses and business information reports
- Written and edited various publications and user manuals
- Presentation of workshops and planning and organising events
- Experience of quality assurance processes and procedures
- Experience in administration - including committee secretary, officer to internal service reviews
Internet Skills
- HTML, XHTML, DHTML, CSS, XML, JavaScript, PHP, PHP OOP, MS SQL, MySQL, Web development, SSRS Report Builder design/analysis
- Web promotion, Web advertising, Affiliate marketing - WebGains, PPC Paid Search Advertising, Email marketing / advertising
- Flash, Photoshop, Web design
Other IT Skills and Training
- Databases: MySQL, Oracle SQL*Plus/Reportwriter [Symbiosis, City of London], Microsoft Access, Borland dBASE
- Applications: MS Office - Word, Excel, Powerpoint; Open Office; Apple Works and many others
Work Experience To Date
- 2020 to present - SEO Manager, Kin + Carta Connect
- 2018 to 2020 - SEO Manager, AmazeRealise Limited
- 2017 to 2018 - SEO / CRO Executive, Hit Search Limited
- 2016 to 2017 - Web Systems Consultant, Cardinal Newman College
- 2014 to present - SEO Consultant / PPC Paid Search Consultant, AdClix [Business Owner]
- 2013 to 2016 - E-commerce Manager / Digital Marketing Manager / Web Developer, Bright Baby Gifts [Business Owner]
- 2005 to present - E-commerce Manager / Digital Marketing Manager / Web Developer, Teddy Bear Friends [Business Owner]
- 2004 to 2005 - Web Developer, Fort Vale Engineering
- 2000 to 2004 - Web Developer, Supanet
- 2000 to 2000 - Web Developer, MMSC
- 1997 to 2000 - Information Systems Manager, Middlesex University
- 1996 to 1997 - Management Information Analyst, Middlesex University
- 1993 to 1996 - Planning Information Officer, Middlesex University
- 1991 to 1993 - Management Information Officer, Middlesex University